Orange juice prices have plummeted dramatically in early 2025, a stark reversal from the record highs seen in late 2024. After soaring for over two years, driven by poor harvests in key producing regions like the US and Brazil due to bad weather and citrus greening disease, prices have since fallen by over 50%. This sharp decline is attributed to a significant drop in consumer demand, triggered by high prices and diminished juice quality. Reports indicate that oranges harvested in late 2024 suffered from an unfavorable sugar/acid ratio and an excess of limonin, resulting in a bitter taste and reduced market acceptance, particularly in the UK and US. Additionally, a bumper orange crop in Spain has flooded the market, further driving prices down. Looking ahead, global orange juice production is projected to increase in 2025, with Brazil anticipating a substantial rise in output. However, production is expected to decline in the EU and significantly in the US, creating a dynamic and volatile market.

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