AlEn USA, an affiliate of Grupo AlEn, announced today that it has earned the US Department of Agriculture (USDA) Certified Biobased product label for Pinalen Multipurpose Cleaner.

The USDA label highlights the formula’s100% biobased content. Third-party verification for a product’s biobased content is administered through the USDA BioPreferred Program.

“We applaud Grupo AlEn for earning the USDA Certified Biobased Product Label,” said Vernell Thompson, USDA BioPreferred Program. “The label is intended to help spur economic development, create new jobs, and provide new markets for farm commodities. But the label also makes it easier for consumers and federal buyers to locate biobased products and consider planet-friendlier options during purchase decisions. By having their products become USDA Certified Biobased, Grupo AlEn joins an expanding list of businesses combating inaccurate marketing claims and the practice of greenwashing, while also contributing to a thriving bioeconomy that decreases our reliance on petroleum.”

“At AlEn USA, we consider ourselves stewards of sustainability and natural ingredients,” said Raphael Martins, senior brand manager of Pinalen at AlEn USA. “Earning this label from the USDA is not only an honor for us as a brand, but also signals to our customers that Pinalen Multipurpose Cleaner is a safer alternative for your home, your loved ones, and the environment while still delivering a powerful clean.”

Made with real pine oil, Pinalen Fresh Pine can be used throughout thehouse—indoors and out—to freshen, clean and degrease. It safe to use on various surfaces, including metal, tile, vinyl, and linoleum.

The formula is also sustainable and AlEn USA actively advances reforestation, promotes regenerative agriculture through its practices and recycles around 50,000 tons of plastic per year.