Yurvani says its Ayurvedic blend sets a new benchmark in natural anti-ageing skin care, with clinically proven benefits, ethical sourcing, and environmental responsibility

Ageing is an inevitable part of life, but that does not mean your skin has to surrender to time. Fine lines, wrinkles, and loss of elasticity are common signs of ageing, yet the quest for youthful, radiant skin has never been more innovative, or more rooted in nature.

While countless skin care solutions promise to turn back the clock, few combine the ancient wisdom of Ayurveda with cutting-edge scientific research to deliver real, lasting results.

Yurvani, a UK-based company specializing in Ayurvedic-based cosmetic ingredients, is on a mission to bridge the gap between ancient Ayurvedic knowledge and modern cosmetic science. Through sustainable practices and ethical sourcing, we ensure that its formulations not only deliver high-performance skin care benefits but also uphold the integrity of traditional Ayurvedic wisdom.

One of its most groundbreaking innovations is PeptiProtect, a meticulously crafted blend of three powerful Ayurvedic extracts designed to combat ageing at its core. Hereafter known as the Ayurvedic blend, unique formula offers intense hydration, antioxidant protection, and collagen-boosting benefits. With the Ayurvedic blend, the future of skin care is not just youthful, it is ethical, natural, and deeply rooted in tradition.

Dedicated to redefining skin care through sustainability, ethical sourcing, and the power of nature’s most potent botanicals, Yurvani works to create high-performance personal care solutions that nourish the skin while also being sustainably ethical and producing through a zero-waste process.

The science of ageing and skin deterioration

Ageing is marked by progressive physiological changes at the cellular level, leading to a decline in biological functions. One of the primary contributors to this process is oxidative stress, caused by free radicals that damage skin cells over time. External factors such as UV radiation, pollution, and environmental toxins further accelerate skin ageing, breaking down essential proteins like collagen and elastin, which maintain the skin’s structure and elasticity.

As a result, skin loses its firmness, develops fine lines and wrinkles, and becomes drier and less resilient. This is where natural plant actives play a crucial role in slowing down and even reversing these effects.

The power of peptides in skin care

Peptides, short chains of amino acids, are fundamental to maintaining skin health and vitality. As essential building blocks of proteins like collagen, elastin, and keratin, peptides play a crucial role in ensuring skin remains firm, resilient, and youthful. These proteins provide structure, elasticity, and strength, helping the skin combat early signs of ageing such as fine lines, wrinkles, and sagging.

One of the primary functions of peptides in skin care is their ability to signal skin cells to produce more collagen and elastin. As we age, collagen production naturally declines, leading to a loss of firmness and the appearance of wrinkles. By incorporating peptides into skin care, we can encourage the skin to regenerate and repair itself, promoting a smoother, more youthful complexion.

Beyond anti-ageing benefits, natural peptides derived from plant-based sources offer an additional advantage, supporting the skin’s protective barrier. The skin barrier, also known as the stratum corneum, acts as the first line of defence against environmental aggressors like pollution, UV radiation, and toxins. A compromised skin barrier can lead to increased sensitivity, dehydration, and a higher susceptibility to irritation. Plant-derived peptides work by strengthening this barrier, improving moisture retention, and enhancing the skin’s ability to defend itself against external stressors.

The Ayurvedic blend is formulated to harness the power of these natural peptides, offering a botanical solution to skin health. By working in harmony with the skin’s biology, it helps fortify the skin barrier, boost hydration, and support collagen synthesis, all while remaining gentle and biocompatible. This makes it an ideal ingredient for formulations that prioritize both efficacy and natural skin care principles.

By integrating peptide-rich botanical extracts into skin care, we not only address concerns like ageing and hydration but also reinforce the skin’s natural defence mechanisms, ensuring long-term health

Plant-based natural anti-ageing active

The Ayurvedic blend combines three time-honoured herbal extracts.

1. Withania somnifera (Ashwagandha)

• INCI Name: Withania Somnifera
• Ayurvedic Name: Ashwagandha
• Common Name: Indian Winter Cherry

Ashwagandha is well known for its adaptogenic properties, meaning it helps the body manage stress and balance hormones. In skin care, it plays a vital role in:

• Reducing oxidative stress and preventing premature ageing
• Lowering cortisol levels, which can otherwise weaken skin resilience
• Boosting collagen production and improving skin texture
• Stimulating hyaluronan production, enhancing skin hydration

2. Vigna radiata (Green Gram/Moong Dal)

• INCI Name: Vigna Radiata
• Ayurvedic Name: Moong Dal
• Common Name: Green Gram

Green gram is an excellent source of phyto-proteins, polyphenols, peptides, and polysaccharides, making it a powerhouse for skin nourishment. It offers:

• Deep hydration by reinforcing the skin’s ability to retain moisture
• Wrinkle reduction through the action of plant-based peptides
• Protection against UV-induced damage and oxidative stress
• Enhanced skin renewal and barrier repair

3. Ipomoea batatas (Sweet Potato)

• INCI Name: Ipomoea batatas
• Ayurvedic Name: Sthool Kand
• Common Name: Sweet Potato

Rich in natural phyto-glycosides and antioxidants, sweet potato extract offers significant skin benefits, including:

• Collagen stimulation for improved elasticity and firmness
• Protection against bacterial and fungal infections
• Wound-healing properties to repair micro-damages
• Enhanced skin texture and hydration

Together, these three powerhouse ingredients: ashwagandha, green gram, and sweet potato, create a perfectly balanced, synergistic blend that addresses multiple facets of skin ageing. Ashwagandha fortifies the skin’s resilience by reducing oxidative stress and stimulating collagen production, while green gram deeply hydrates, smooths wrinkles, and reinforces the skin barrier.

Meanwhile, sweet potato enhances elasticity, protects against environmental stressors, and accelerates skin repair. The result? A high-performance, plant-based anti-ageing solution that not only nourishes and revitalizes but also helps the skin regain its youthful glow.

Ayurvedic skin care benefits: a holistic approach to beauty

Ayurveda is a 5,000-year-old holistic healing system from India that emphasizes balance and harmony in all aspects of wellbeing. Rooted in the philosophy that nature provides everything needed for optimal health, Ayurvedic skin care focuses on using plant-based ingredients that nourish, protect, and rejuvenate the skin.

Unlike conventional skin care, which often relies on synthetic compounds and harsh chemicals, Ayurveda harnesses the power of herbs, flowers, and minerals that work in synergy with the body’s natural processes.

At the heart of Ayurvedic skin care is the belief that true beauty stems from within. Skin concerns such as premature ageing, dryness, and inflammation are seen as reflections of deeper imbalances in the body. By incorporating Ayurvedic botanicals, we can restore this balance and enhance the skin’s natural resilience. Many Ayurvedic herbs possess powerful antioxidant, anti-inflammatory, and collagen-boosting properties, making them ideal for maintaining youthful, radiant skin.

Yurvani’s mission is to bridge the gap between Ayurvedic wisdom and modern science, ensuring that traditional herbal knowledge is backed by contemporary research and clinical validation. The Ayurvedic blend is a perfect example of how this synergy comes to life.

Each herb in the Ayurvedic blend has been used in traditional Ayurvedic medicine for centuries, offering a well-established safety profile and a history of effectiveness. Now, modern scientific studies confirm their ability to support collagen production, improve skin elasticity, and strengthen the skin barrier, helping to combat visible signs of ageing naturally.

What makes Ayurvedic skin care truly unique is its holistic approach. Instead of treating skin issues in isolation, it focuses on long-term nourishment and protection, ensuring the skin remains healthy from the inside out. Yurvani is dedicated to preserving this philosophy while embracing scientific advancements, creating innovative formulations that deliver Ayurvedic benefits in a way that meets today’s skin care needs.

As research continues to validate the power of Ayurvedic ingredients, it becomes clear that ancient wisdom and contemporary science can coexist beautifully, providing the best of both worlds for skin care enthusiasts seeking natural, effective solutions.

Clinical study: proven efficacy

The Ayurvedic blend’s effectiveness in promoting youthful, hydrated, and even-toned skin is backed by a robust clinical study conducted by Auriga Research Private Limited. This monocentric, open-label clinical study assessed the anti-ageing, skin moisturization, and skin tone-evening properties of a 1% Ayurvedic blend cream in healthy adult female subjects.

To ensure precise and objective results, the study incorporated advanced dermatological measurement instruments, including:

• Cutometer to measure skin elasticity and firmness
• Corneometer to assess skin hydration levels
• Mexameter to evaluate melanin content and skin tone improvements

Additionally, dermatologist assessments and user self-reports provided further validation of the product’s performance.

Significant improvements in skin health

By Day 60 of continuous application, the study revealed remarkable improvements in multiple skin parameters:

• Skin elasticity: Increased by 32.77% in the crow’s feet area and 48.39% in the cheekbone area, indicating a visible reduction in fine lines and wrinkles, resulting in firmer and more youthful skin.
• Hyperpigmentation reduction: Melanin content decreased by 19.4%, leading to a more even skin tone and reduced dark spots.

A dermatologist’s assessment showed:

• Wrinkle reduction: 40.91%
• Skin moisture: 43.24%
• Skin firmness: 54.29%
• Skin smoothness: 42.86%
• Even skin colour: 36.36%
• Overall skin health: 39.47%

Subjective feedback

A subjective evaluation of the Ayurvedic blend at Day 60 revealed remarkable improvements in skin health, demonstrating its efficacy in hydration, skin texture enhancement, and overall complexion refinement.

Hydration and skin softness

An overwhelming 92.86% of subjects reported that their skin felt deeply hydrated and moisturized after continued use of the Ayurvedic blend. Users noticed a significant increase in softness and smoothness, with their skin appearing more supple and nourished.

This suggests that the Ayurvedic blend plays a vital role in strengthening the skin barrier, preventing moisture loss, and ensuring long-lasting hydration.

Reduction in fine lines, wrinkles & uneven skin tone

A 100% approval rate was observed for the reduction of fine lines and wrinkles, indicating that the Ayurvedic blend effectively supports collagen production and skin regeneration. Additionally, all participants agreed that their skin tone had become more even and lighter, highlighting its potential in addressing hyperpigmentation, dullness, and uneven complexion.

This result underscores the powerful skin-renewing properties of the Ayurvedic blend, making it a go-to solution for those seeking visibly youthful, radiant skin.

Diminished dullness & roughness

A striking 92.86% of participants agreed that their skin appeared less dull and rough. The improvement in skin vibrancy suggests that the Ayurvedic blend works to accelerate cell turnover, revealing fresher, more luminous skin over time.

By combating environmental stressors and enhancing the skin’s natural renewal process, the Ayurvedic blend helps users achieve a healthier, more youthful glow.

Refined skin texture

Lastly, 85.71% of subjects reported noticeable improvements in their skin texture. The Ayurvedic blend advanced formulation appears to smooth out uneven skin surfaces, refine pores, and enhance overall skin clarity. This finding reinforces its ability to deliver a polished, revitalized complexion with consistent use.

These compelling results position the Ayurvedic blend as a powerful skin care ally, offering scientifically-backed benefits that cater to those seeking hydration, anti-ageing, and complexion-enhancing solutions. Whether targeting fine lines, dullness, or uneven skin tone, the Ayurvedic blend delivers visible improvements, proving its effectiveness in promoting radiant, healthy-looking skin.

Bridging Ayurveda with scientific validation

These findings underscore the Ayurvedic blend’s powerful anti-ageing effects, reinforcing its ability to enhance skin elasticity, hydration, and radiance through a natural, Ayurvedic-derived approach. Unlike synthetic peptides, the Ayurvedic blend harnesses bioavailable plant-derived peptides that work in harmony with the skin’s biology, delivering clinically proven benefits without compromising on sustainability or safety.

With Ayurvedic wisdom backed by cutting-edge scientific research, the Ayurvedic blend offers skin care brands and formulators a high-performance, natural ingredient that not only delivers results but also aligns with the growing demand for clean, ethical, and effective beauty solutions.

Sustainable sourcing and ethical beauty

The personal care industry is undergoing a significant transformation as sustainability and ethical sourcing take centre stage. Consumers today are more informed than ever, scrutinizing ingredient lists and seeking brands that align with their values. Sustainable ingredients are no longer just a niche preference; they are becoming an industry standard as people recognize the impact of their skin care, haircare, and cosmetic choices on the planet and society.

One of the key reasons sustainable ingredients matter in personal care is their role in reducing environmental harm. Traditional beauty formulations often contain petrochemicals, microplastics, and synthetic additives that contribute to pollution, water contamination, and habitat destruction. Ingredients derived from ethical, eco-friendly sources minimize these risks, ensuring that products are not only effective but also kind to the environment.

For instance, responsibly sourced plant-based oils and botanical extracts promote biodiversity and reduce deforestation, whereas biodegradable alternatives to plastic microbeads prevent marine pollution.

Consumers are increasingly choosing ethical ingredients because they are safer for both their skin and the environment. Harsh chemicals such as parabens, sulfates, and synthetic fragrances have been linked to skin irritation, allergies, and long-term health concerns. In contrast, sustainably sourced natural ingredients, like Ayurvedic herbs, plant-based antioxidants, and organic essential oils, offer gentler yet effective solutions. This shift has driven demand for clean beauty—products that are free from harmful chemicals and prioritize skin health alongside sustainability.

At Yurvani, sustainability is not just an initiative, it is the foundation of everything the company does. In a world where skin care formulations often rely on resource-intensive and chemically driven processes, the company is committed to offering an alternative that prioritizes both environmental responsibility and social impact.

The Ayurvedic blend embodies this philosophy through a zero-waste extraction process, ensuring that every step of production is as eco-friendly as possible. Unlike conventional methods that rely on harsh solvents and synthetic chemicals, their process is solvent-free, minimizing pollution and preserving the purity of the botanical peptides extracted. This gentle yet effective technique maintains the bioavailability of active compounds, delivering high-performance skin care benefits while keeping the planet in mind.

Beyond sustainability in production, ethical sourcing is central to the Ayurvedic blend’s journey from plant to ingredient. Yurvani partners with women-led self-help groups and small-scale farmers in rural India, empowering communities by providing them with fair wages, economic stability, and opportunities for growth. These partnerships ensure that the cultivation of raw ingredients follows regenerative farming practices that protect biodiversity, maintain soil health, and support long-term agricultural sustainability.

Conclusion

Yurvani’s mission is to bring the time-tested knowledge of Ayurveda into the modern cosmetic science world, ensuring that consumers receive high-performance, nature-derived skin care solutions. With clinically proven benefits, ethical sourcing, and environmental responsibility, the Ayurvedic blend sets a new benchmark in natural anti-ageing skin care.

By merging Ayurveda’s holistic approach with cutting-edge cosmetic science, Yurvani continues to pioneer sustainable beauty innovations. By choosing the Ayurvedic blend, skin care brands and formulators are not just investing in high-performance, plant-derived peptides, they are actively supporting a supply chain that values ethical beauty, fair trade, and environmental stewardship.