Portland, OR-based bio-renewable cleaning company Dirty Labs is launching its plastic-free, biodegradable laundry detergents in select Whole Foods Market stores nationwide starting today. The news follows a $4 million Seed II raise led by Chamaeleon alongside DFE Capital Management to support the national rollout.

The Whole Foods launch is the start-up’s first entry into brick and mortar retail.

Dirty Labs launched in October 2020 and has raised $8.1 million to date from investors including Entrée Capital, Vectr Ventures, Bullish, Chris Smalling, Henry Golding, Soojoo Park and Veronica Chou. The company was created by a team of veteran chemists and environmentalists. Led by Co-Founder and Chief Scientist Dr. Pete He, Dirty Labs uses unique enzyme-driven technology.

He’s experience includes posts at Henkel, Tatcha and The Sustainability Consortium.

“We’re excited to launch Dirty Labs exclusively across hundreds of our stores. Dirty Labs is creating new technologies and alternative solutions for laundry—a category that’s been ripe for innovation,” said Jennifer Mandanici, global category merchant for essentials at Whole Foods Market. “We believe their holistic approach to sustainability and focus on cleaning performance truly makes them the next generation of cleaning. We’re proud to support innovative young brands, like Dirty Labs, in our stores.”