WS-12 ((1R,2S,5R)-N-(4-methoxyphenyl)-5-methyl-2-(propan-2-yl)cyclohexane-1-carboxamide) is a synthetic compound designed to deliver a cooling sensation across various products. It offers the strong cooling effect, rated at strength 3.5. This effect lasts up to 36 minutes, providing ample time for a refreshing cooling experience.